How much does design matter? by Cheryl Heller
About this video
Design is viewed, in business and science, as a ;soft discipline, often lacking quantifiable results. Designers struggle with how to explain the design process in a way that clearly communicates its value. We see its effects, but how do we measure them? Cheryl has spent the last three years researching the difference design makes in human health. Here she shares new thinking about how to quantify design contributions and ways to explain its value and its role more clearly. Bringing rigour to the discipline, and to its measurement, is the best way to improve and scale the design practice.