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Nov 06, 2015

The Business of Beauty

Karim Rashid

About this video


Are companies interested in people and in culture? Do they discuss the well being of our human existence? And do they address this question through the products they sell? The commodities around us have taken on a banality due to the great mass mechanization of the 20th century — lack of research and development, little interest in cultural significance, rapid mass-production and low-capital investments. Businesses can only be holistic and comprehensive if they are able to address these issues.


Karim Rashid

Karim is one of the most prolific, multi-disciplinary designers of our times. Over 3,000 designs in production, 300+ awards and work in 40 countries attest to his legendary status. Karim’s designs include: luxury goods for Christofle and Veuve Clicquot; democratic products for Umbra and 3M; furniture for Bonaldo and Vondom; lighting for Artemide and Fabbian; high-tech products for Asus and Samsung; surface design for Marburg and Abet Laminati; brand identity for Citibank and Sony Ericsson; and packaging for Method and Hugo Boss. Karim’s touch expands to interiors such as the Semiramis hotel in Athens; Universita Metro Station in Naples and exhibit design for Deutsche Bank and Audi.