Creativity at Work by Jen Cook & Dianne Semark

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Play is Fundamental by Jen Cook
Creatives are already attuned to the fact that play is conducive to creativity, problem-solving, and divergent thinking – and this is backed up by science. But how can a creative team carve out space for play while juggling deadlines and deliverables, especially within a more traditional, corporate culture? Learn about the mindsets, rituals and ways to support your fellow designers to foster a culture of play and creativity.

About Jen Cook
Jen is an award-winning creative director with experience in creative strategy, brand development, integrated marketing and creative leadership. A graduate of Emily Carr and UBC Sauder School of Business, Jen has spent over a decade building cohesive, engaging brand experiences for organizations that have a positive impact on the world. As Creative Director at Science World, she has overseen the brand refresh of this iconic institution and the award-winning The World Needs More Nerds campaign.

Creativity by Dianne Semark RGD
Join Dianne as she takes us through the lessons she has learned about working as a creative director so far. Attendees will gain insights on how to do things right, and how to do the right thing.

About Dianne Semark RGD
Dianne is a Creative Director who leads with head and heart—she connects strategy and creativity. Data and people. Thinking and feeling. She has led a variety of teams—small local teams and large global teams of diverse creatives, bringing brand strategies to life through design thinking, product alignment, integrated marketing campaigns, story-driven online journeys, customer-centred experiences and by creating thumb-stopping moments on social. She has worked with a wide range of clients in tech, retail, sports, finance, healthcare and education, where she been responsible for delivering everything from print and digital, to brand experience.

Moderated by Kathleen Scott RGD

Kathleen Scott RGD

Bruce Power

Kathleen is an award-winning graphic designer who brings creative solutions to corporate communications. For over a decade, she has been Creative Strategy Team Lead at Bruce Power where they deliver all things design, including a complete rebrand for the company in 2019. In 2017, they were honoured to be the design partner for RGD’s In-House Design Awards. She often moderates webinars and leads initiatives that support in-house designers.

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• In-house