How to Design Stories

About this video

Description

How do you visually tell stories efficiently, thoughtfully and engagingly? Luke explores audience and reader engagement through content, packaging and design through examples of his work as an editorial designer.

About Luke Hayman

Currently a Partner at Pentagram, Luke studied graphic design at Central St. Martin’s School of Art, London, graduating in 1988. He has lived and worked in New York City since 1992. He joined Pentagram as a partner in 2006.

Hayman has served as the design director of I.D. magazine; senior partner and associate creative director in the Brand Integration Group (BIG) at Ogilvy & Mather, New York; creative director for Media Central and Brill’s Content magazine; and creative director of Travel + Leisure magazine. In 2004, Luke joined New York magazine as design director. He was instrumental in restoring the title to prominence.

Since joining Pentagram, Hayman has designed identities and environmental design projects for The Koch Institute at MIT, the World Science Festival, the White House Historical Association, The AIA, Fortuny and the Southeastern Center for Contemporary Art. He has redesigned over 30 publications including TIME, Consumer Reports, Stern, Cosmo, Better Homes & Gardens, Foreign Affairs, Ladies Home Journal, SELF, Vibe, and The Atlantic.

Hayman’s work has been consistently recognized by the American Society of Magazine Editors, the Society for Publication Designers, the American Institute of Graphic Arts and the Art Directors Club.

Hayman has served as the vice president of the Society of Publication Designers and in 2011 was elected to the Alliance Graphique Internationale. He has lectured at design conferences all over the world. He teaches at the School of Visual Arts and regularly lectures at the journalism course at Columbia University.