Freshly Certified — Creating Effective Case Studies

For 2 decades, Carolane has been perfecting her design and branding practice throughout the agency world by creating immersive brand platforms and experiences for exceptional businesses in the realms of food, beverage, retail, and hospitality. With the launch of Super Studio, she is now focusing on the industries she masters and the success of the clients who choose to become her collaborators. In addition to her work at Super Studio, Carolane is an investor in emerging businesses and creative ventures, leveraging her expertise to support innovative projects and help shape their growth and success.

I build teams, fuelled by curiosity, that solve complex business problems. The teams I lead are diverse and multi-disciplinary, aren't aren’t afraid to take creative risks. My career has been varied and I can connect the dots across crafts, which moves the needle for businesses. I’ve been doing this for over 15 years for clients like lululemon, Herschel, Arc’teryx, Dove, and MUSH.

My design foundations have been built around editorial design, where I have learned how to work with content and transform it into visual and engaging storytelling. From the basics of typography to the experimental lettering. From the simple modular and structured grid to the surprising shapes and forms one can create on print products, from designing a simple page story to creating an original design or redesigning a publication. With over 20 years of experience as a creative director and graphic designer, I help clients connect with their audience through engaging visual storytelling and communication. I am the founder and owner of Daniel Esqueda Design, a collaborative graphic design studio specializing in corporate branding, publications (magazines, annual reports, newspapers), and information design projects for public and corporate clients across diverse industries. I have led the design, redesign, and project management of various print and digital publications, including newspapers, magazines, iPad projects, and books. I have also developed visual communication strategies and materials for marketing and branding purposes. My work has earned accolades from prestigious organizations such as SND, SPD, and a! Diseño awards. I am also a Registered Graphic Designer (RGD) and hold a master's degree in Marketing and Digital Communication. I’m passionate about problem-solving through the power of visual communication, and I am always seeking new learning and growth opportunities.