Jul 04, 2024

Freshly Certified — Creating Effective Case Studies

About this video

Description

Do you find the process of presenting your portfolio nerve-wracking? Wouldn't it be great to not only see examples of engaging projects, but also how they're put together for prospective clients or employers?

Join our diverse panelists of recently Certified RGDs as they break down their case study processes and answer questions about their experiences. This Webinar is perfect for the designer looking to see and learn how others present their work succinctly and effectively in the virtual world. Also, if you are thinking about getting Certified and want to see examples of how to do the presentation portion and create your case studies, this is the Webinar for you.

Presenters:

Karl Chen RGD

Karl is an accomplished, award winning freelance designer, creative director and educator who strongly advocates for the idea that good design can help drive business success and address real-world challenges. During his tenure as Creative Director at Mosaic, Karl skilfully guided his team to deliver exceptional multidisciplinary design solutions for major global brands across various industries. With over 15 years of agency experience, Karl now applies his expertise to assist an exclusive roster of clients in achieving their design objectives through his creative studio: Keyvis.co. Karl's current client list include: Molson, Amazon, Kraft, ABI/Labatt, Pinterest and Microsoft. In addition, he is a professor at Seneca Polytechnic teaching interactive media, served as a guest speaker at the U of W Stratford School of Interaction Design & Business and as a judge and portfolio reviewer for the Association of Registered Graphic Designers of Ontario. Karl is also a certified RGD (Registered Graphic Designer) in the province of Ontario.

Project: Reventon De Verano

Inspired by the vibrant colours and textures of Cinco de Mayo, Reventón De Verano celebrates Hispanic culture by providing fans an unforgettable virtual concert experience. Combining Anheuser-Busch’s major beverage portfolios with top-tier Latin talents across multiple genres including Maluma, Becky G, Prince Royce and more. Our task was to create a cohesive overarching brand system that not only captures the essence of Cinco de Mayo, but also to ensure all beverage portfolio brands are represented. This program delivered record-breaking results for AB across multiple channels, with artist profiles leading the charge. 84 K peak concurrent viewers, 635 K engagement, 405 K hours of branded content views, 14 M views
My personal involvement was: Creative Direction, Art Direction, Design, Production

Bianca Jozwiak RGD

Bianca is a multifaceted creative, dedicating 7+ years to in-house design and dabbling in floristry and facilitation. She has committed her career to supporting non-profits, small businesses, and startups, blending creativity with strategic thinking to help organizations thrive. Whether crafting stunning floral arrangements, leading impactful workshops, or designing compelling visual identities, Bianca brings a unique blend of artistry and expertise to every project, and will be presenting the in-house developed Plan International Canada Youth Summit 2022 branding.

Project: Plan International Canada Youth Summit (2022)

Created by youth for youth, the Plan International Canada Youth Summit runs yearly and is an advocacy enhancer for up-and-coming change-makers. Those who are selected to attend get to deepen their knowledge of global issues, build leadership skills and unleash their power as global citizens. Bianca will share how one in-house designer was able to tackle 150+ separate digital and print deliverables, spanning four months with multiple stakeholders feeding in. Buckle up!

Tejashri Kapure RGD
TJ is an accomplished designer and creative director with over 15 years of experience in shaping brands and telling client stories through design. A strategic thinker and creative problem solver, TJ distills communication challenges to their essence and translates strategic insights to an ownable and compelling visual language. With strong roots established in branding and digital design, TJ is currently pursuing a Master of Design in Strategic Foresight and Innovation at OCAD University (OCAD U) while working full-time.

Project: KCS Branding
Kingsway College School (KCS), a well-established private school in Toronto, recognized the need to reevaluate its branding as it expanded from K-8 to include a senior school campus for grades 9-12 after 35 years. With the aim of aligning their brand identity with their educational values, KCS embarked on a journey to develop a new brand strategy and design platform. The result was the creation of a modern crest that captured the essence of the school’s ethos. Additionally, a versatile visual vocabulary was developed, consisting of individual pictographs that could be combined to convey various narratives. This adaptability allowed for the creation of colorful patterns across different media, reflecting the school’s dynamic and inclusive nature.