Jan 30, 2025

Digital Magnetism

Mirek Nisenbaum

About this video

Description

Digital branding and marketing are often perceived as solely transactional, as they tend to prioritize short-term gains and immediate returns on investment. Mirek challenges this notion; for him, digital transcends screens, becoming an integral part of a larger narrative, forging connections and emotions with a brand and its audience. It's that special 'sauce' that sets certain brands apart, sticking with you in a way that's hard to put into words… In this talk, Mirek shares the secret recipe for crafting a captivating digital branding experience, one that not only engages its audience but also leaves a lasting impression.

Sponsored by Minoh

Mirek Nisenbaum

Drawing from 20+ years of experience in digital media with an art and culture background, Mirek leads the development of digital strategy and experience design at BaseNYC. He breaks the mold of typical tech stereotypes, embodying more of a 'Digital Philosopher' role. As part of his philosophy, he emphasizes the creation of comprehensive, brand-centred digital ecosystems to improve UX across platforms. His mission revolves around stirring emotions through online experiences by understanding their pivotal role in creating meaningful engagement. This human-centric approach to digital strategy leverages tech to foster authentic connections between brands and their audiences.