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Nov 01, 2018

Basslines & Riffs

Laura Stein RGD
Laura Stein on stage presenting

About this video


Creating a simple, timeless, crafted and well-loved logo is a challenging and worthwhile pursuit. Creating the graphic system that supports and extends a logo is often a different project altogether, especially in our constantly connected culture. Increasingly, organizations want to renew their visual identities without changing their logo. Graphic systems have the power to re-examine, re-frame and ultimately renew a brand meaning. Here, Laura looks at historic precedents as well as work that she has directed where the logo has provided an anchor for the design work that follows.