![Laura Stein on stage presenting](https://craft-cms-s3.s3.amazonaws.com/assets/images/videos/Thumbnails/_videoThumbnailLarge/stein18_2024-01-13-044033_xdvg.jpg)
About this video
Description
Creating a simple, timeless, crafted and well-loved logo is a challenging and worthwhile pursuit. Creating the graphic system that supports and extends a logo is often a different project altogether, especially in our constantly connected culture. Increasingly, organizations want to renew their visual identities without changing their logo. Graphic systems have the power to re-examine, re-frame and ultimately renew a brand meaning. Here, Laura looks at historic precedents as well as work that she has directed where the logo has provided an anchor for the design work that follows.