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Creating a simple, timeless, crafted and well-loved logo is a challenging and worthwhile pursuit. Creating the graphic system that supports and extends a logo is often a different project altogether, especially in our constantly connected culture. Increasingly, organizations want to renew their visual identities without changing their logo. Graphic systems have the power to re-examine, re-frame and ultimately renew a brand meaning. Here, Laura looks at historic precedents as well as work that she has directed where the logo has provided an anchor for the design work that follows.
Laura Stein RGD
Laura Stein RGD, Chief Creative Officer at Bruce Mau Design. BMD is a research-based design studio delivering inventive and rallying design across all the places where people connect. Home to an international community, BMD works across borders and cultures, helping organizations at every scale grow, transform and deliver indelible experiences. As Partner and Chief Creative Officer and long-time advocate for collaboration, Laura provides overall creative and strategic direction across a variety of project types, from a museum in Abu Dhabi to a greenway in Austin to a global performance brand based in Tokyo.
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Laura Stein RGD
