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Aug 10, 2023

Design as a System

Timothy Samara

About this video


Most designed works are systematic: they often consist of several parts, sometimes each with different content and functions that must recognizably interrelate. Whether serial or sequential; pages in a website or book, exhibit spaces or public signage systems; or full-on branding programs, designers often struggle to devise a comprehensive set of visual rules that can still flex to integrate such required differences and still unify the whole. In this webinar, designer and educator Timothy Samara will unpack the challenges unique to the design of visual systems and outline practical methods for meeting them and demonstrating theory in action through a variety of real-world projects.


Timothy Samara

Timothy is a New York-based graphic designer who splits his time between consulting, writing, and academia. He is currently a Visiting Assistant Professor at SUNY Purchase College and adjunct at Parsons/The New School for Design; previously, he taught at the School of Visual Arts, New York University, and the University of the Arts in Philadelphia. Mr. Samara is the author of ten books on design practice, which have been translated into ten languages and are used by students and practitioners around the world.