Aug 27, 2026
Creativity Loves Context: Turning industry insight into creative advantage
About this video
Description
Data doesn’t tell creative people what to do, it gives us the context to imagine what’s possible. Drawing on insights from the Function Software 2026 Industry Report and real agency trends, Jeff Chemeres, Director of Sales and Marketing at Function Point, shares how understanding the patterns behind agency work can help creatives and teams make smarter business decisions, spot new opportunities and create more space for the work they love. Creativity breaks the rules. Data helps us see which business rules are worth breaking.
Session sponsored by Function Point
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