Skip to main content
Nov 06, 2014

An Experiential Playbook for City Branding

Willy Wong

About this video


Design picks up where traditional policy making leaves off. From content strategy to public/private partnerships, municipal innovation to community celebration, economic development to crisis management, join Willy Wong for a huddle on successes and setbacks on his journey designing for civic engagement and creative placemaking.


Willy Wong

Willy Wong leads the creative, digital and marketing teams responsible for the brand stewardship of NYC through NYC & Company, the City’s official marketing, tourism and partnership organization. Since 2006, they've produced global advertising campaigns, launched major civic initiatives, programs, and services and built content platforms and products for digital, mobile, social and retail environments. A focus on design is one of the instruments to promote New York City, which is why Willy decided to bring a range of existing fairs and shows, including the Frieze New York art fair and the International Contemporary Furniture Fair (ICFF) under the denominator of NYCxDesign. Willy teaches at the School of Visual Arts and Parsons The New School for Design. He received his MFA from Yale School of Art and AB from Dartmouth College.