Micro-Storytelling for Social Media
Sun Yi
About this video
Description
Social media content isn’t about delivering information. It’s about delivering aha moments. Learn how to tell micro-stories that will make people say “I never thought of it that way”. Discover what micro-storytelling is and why it’s crucial for engaging content. Master techniques to create impactful moments that resonate with your audience and evoke deep emotional responses. And get practical strategies for integrating micro-storytelling into social media plans and measuring its impact on engagement and brand perception.
Sun Yi
Sun is the founder of Night Owls, an award-winning digital agency trusted by Fortune 500 companies and personal brands such as Mel Robbins, Jay Shetty, Marc Randolph and Gabby Bernstein. With over 20 years of experience in digital branding, Sun has helped brands grow from near-zero revenue to over $1 billion. A passionate educator, he has taught over 30,000 students through his highly-rated Domestika course, The Art of Storytelling for Freelancers and Creators. In 2022, he launched Night Owl Nation, a global community of entrepreneurs and creators dedicated to practicing and mastering the art of storytelling together. Sun hosts the Authentic As Fck Podcast*, featuring candid conversations with entrepreneurs and creators, including Ryan Serhant, Tamsen Fadal, Brendan Kane, Eric Siu, James Altucher and Joanne Molinaro. In 2024, Sun was recognized as Instagram x ManyChat’s Most Community-Focused Creator, an award celebrating visionary leaders making meaningful connections online.
