Jan 30, 2025

Creatives in Leadership

Robin McLoughlin

About this video

Description

In this presentation, we explore the leadership challenges and opportunities faced by marketing and creative professionals. Through the real-world insights of industry experts from advertising, branding and marketing agencies, in-house teams and design studios, you’ll gain valuable perspectives on what it takes to lead in today's creative industries. This talk delves into candid reflections and practical advice from seasoned leaders, offering you a roadmap to develop your leadership skills and advance your career. We also focus on strategies for shaping your leadership style and navigate opportunities in a rapidly evolving business landscape. Whether you're seeking inspiration or actionable guidance, this talk empowers you to become the creative leader you aspire to be.

Robin McLoughlin

Robin is an accomplished brand and creative strategist with extensive experience in brand positioning, identity development, communications and design. She established her brand and marketing agency, McL, after a long career in B2C and B2B marketing, earning over 40 industry awards along the way. She is an accomplished leader dedicated to supporting the creative industry by sharing her knowledge on brand, creative and marketing leadership topics through speaking engagements, coaching and her new book, Creatives in Leadership. Originally from New York, she has honed her skills through studies at the Yale School of Management and Connecticut Institute of Art, in addition through board leadership for InSource, a non-profit for creative leaders, for more than a decade.