Jan 30, 2025

Demystifying AI in UX: Everything You are afraid to know but need to ask

Magued Hanna RGD, University of Toronto

About this video

Description

AI is rapidly transforming the field of UX bringing both opportunities and challenges. Even for seasoned professionals, staying relevant and competitive can be daunting. Join Magued as he dispels common fears and misconceptions about AI–and explains how to integrate it meaningfully and efficiently into your UX strategy, research, content, accessibility and design workflows. From its application in personalization and predictive analytics to its impact on creativity and ethics, we'll explore how AI can elevate the user experience. Whether you’re just beginning your AI journey or looking to deepen your expertise, this presentation will empower you with the knowledge, insights and confidence to navigate and evolve alongside AI in UX.

Magued Hanna RGD

University of Toronto

As a creative leader with over 20 years of strategic management experience and hands-on expertise in various digital ecosystems and industries, I've built my career by designing insight-based, accessible products and experiences that engage, convert, and retain diverse audiences, ultimately driving organizational growth. Being one of the few UX Master-certified professionals in Canada, I specialize in creating and scaling consistent, cohesive, innovative, and highly usable omni-channel experiences. Notably, I've led the development of multiple company-wide design systems and the XE currency app, which boasts over 80 million installs. Along the way, I've successfully grown and led design teams, fostering collaboration, innovation, and a commitment to excellence.

In addition to my professional work, I'm an active Association of Registered Graphic Designers (RGD) Board Director and Vice Chair of the Diversity & Inclusion Committee. I conduct portfolio reviews and RGD new member portfolio evaluations. Hosting monthly webinars, I champion accessibility for web and mobile spaces. Additionally, I share my expertise at industry events and teach UX/UI design at the University of Toronto, where I enjoy mentoring and identifying up-and-coming talent.