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May 29, 2024

Creating Customer Obsession & Memorable Experiences with Limited Resources

Johnny Cupcakes

About this video


In this vibrant presentation, Johnny explains why customers tattoo the Johnny Cupcakes logo on themselves and how you (and your clients too) can build this kind of brand loyalty.  Whether it's through merchandise or collaborations, brand differentiation or events, package design, marketing, business cards or pop-up shops, you'll leave this session with a fishing net full of new ideas on how to bake up experiences that your customers and your customers' customers will be talking about, celebrating and even coveting.


Johnny Cupcakes

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned T-shirt brand Johnny Cupcakes, Johnny is known for helping other people create blueprints for building brand loyalty, creating memorable experiences and inspiring innovation. Celebrating 22 years as an independent clothing retailer who tricks hangry people, Johnny Cupcakes is a Boston-based, bakery-themed t-shirt brand with a frosting scented shop. Enter his Fakery through a Willy Wonka-like giant secret oven, find t-shirts on display in refrigerators and your lunch-boxed apparel order comes out of a smoking oven! With global store openings and thousands of customers with his logo tattooed on themselves, people camp out for his products and high-profile collaborations with giants such as The Simpsons, Sesame Street, Nutter Butter and Nickelodeon. Johnny has been named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe and featured in INC magazine, FORBES, NPRand MTV. Johnny is a traveling keynote speaker who helps others achieve big ideas by highlighting the importance of surprise and delight.