Nov 06, 2014

Content in a Zombie Apocalypse

Karen McGrane

About this video

Description

A zombie apocalypse is upon us: an onslaught of new mobile devices, platforms and screen sizes, hordes of them descending every day. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. But surviving the apocalypse is possible. Karen McGrane explains how: By developing a content strategy that treats all our platforms as if they're equally important.

Karen McGrane

If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For nearly 20 years Karen has helped businesses create better digital products through the power of user experience design and content strategy. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She's led projects for dozens of publishing clients, including The New York Times, Condé Nast, The Atlantic, and Hearst. Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan, which educates students on how to run successful projects, teams, and businesses. Her book, Content Strategy for Mobile, was published in 2012 by A Book Apart.