Experience-led Design: Marrying Data with Creativity by Loni Stark
About this video
Data has traditionally been viewed as part of the marketing and tech functions of an organization, separate from creative and design. Yet designers and marketers have the same end goal: to deliver amazing, standout experiences that result in happy customers and build brand loyalty. Leveraging Adobe design and data heritage, she explores the value that merging data and creativity can have on content and experience-led design for design firm owners, creative directors, design managers and their clients.