Best Practices in Winning New Business

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Description

The demand for creative services has never been greater as companies increasingly appreciate the impact they deliver. Yet, competition among providers of these services has never been more intense. Most providers are struggling to effectively market and sell. Drawing on best practices from professional services spanning advertising agencies, architecture firms, creative consultancies, law firms, accounting firms, and wealth management businesses, this presentation shares new business models, strategies, and tactics that can differentiate your business. These best practices are applicable to large agencies and to freelancers. Part one of this two-part series focuses on positioning and marketing your creative services. Part two will cover prospecting and pitching.

About Jeff Swystun

Jeff helps companies and brands grow their influence and value. Previous to opening Swystun Communications, Jeff was Chief Communications Officer at DDB Worldwide, Global Director of Marketing & Innovation at Interbrand, and was a Managing Consultant at Price Waterhouse in Marketing & Customer Management. A prolific speaker and writer, Jeff has spoken at over 100 conferences in over 25 countries. He is the editor of The Brand Glossary (now in 4 languages), The Brand Marketers Report, Best Global Brands, Best Canadian Brands, and Best Chinese Brands His papers include Brand Consistency, Adopting a Professional Services Mindset, Catalysts for Branding, and Global Branding. Jeff is quoted in over 250 publications and has appeared on CNBC, ABC, NBC, CNN, CTV, CBC and BBC television and radio.