Advancing Your Design Practice
About this video
Description
As organizations become more customer-centric and embrace Design to solve problems, there is a greater demand for Design to scale. However, there are varying levels of design maturity and understanding of how to unlock the full potential of Design to impact the organization. While there is no one-size-fits-all solution, it takes more than strong leadership or talented designers to scale and mature the practice to evolve from a team, or function, to an organizational competence. It requires building the right foundation, cultivating key relationships and finding new ways to add value. Andy Vitale has grown Design in large matrixed organizations such as 3M, Polaris, SunTrust, Truist and Rocket Companies. In this session Andy will share some of the tactics that have been successful, as well as others that provided great learning opportunities.
Attendees will learn:
- Why it's necessary to create a strong foundation for Design and what it takes to build it
- The importance of creating and cultivating a community of practice
- How to identify new ways to add value and make them tangible
- Approaches to scale and mature Design in companies regardless of complexity or understanding of Design
About Andy Vitale
Andy is an award-winning executive design leader, speaker and educator who is passionate about helping companies and their leaders to understand the role of design in creating transformative outcomes. He is currently the Chief Design Officer at Constant Contact, where he ensures that millions of small businesses and nonprofits worldwide have an intuitive and delightful experience, enabling them to spend more time on what they do best—running their business.
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