Communicating the Value of Creativity: Framing ideas in business terms
Jesse Krinsky
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Description
For creative teams to influence high-level decision-making, they must align their work with organizational goals. This session equips attendees with the tools to build a strategic foundation that connects creative operations to business priorities, establishing their teams as essential partners in achieving results.
Key takeaways include:
- Understanding business priorities: How to identify organizational goals and frame creative solutions in terms of business impact.
- Defining objectives: Steps to clarify how your team’s work drives value and supports measurable outcomes.
- Data-driven storytelling: Leveraging metrics to illustrate the effectiveness of creative efforts and secure buy-in from stakeholders.
- Proactive collaboration: How to anticipate leadership needs and provide solutions before being asked.
Jesse Krinsky
Founder & Lead consultant @ In Focus Consulting
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