Collaborative Games for Designers

About this video

Description

Presented by Dave Holston

For designers that want to want to serve their clients on a deeper level, this webinar will introduce them to key collaborative activities that foster strategic conversations, helping to position themselves as strategic partners, as well as creative thinkers.

Participants will learn:

How to identify the real communication problem to be solved

How to get clients to clearly express their goals

How to work with audiences to gather design insights

How to collaborate with stakeholders when developing creative ideas

How to get past client subjectivity

How to evaluate design success

Based on over 100 interviews with designers, researchers and educators, this webinar provides tools and techniques used in design process best practices. By understanding how to integrate the tools and exercises associated with the various phases of the design process, designers are better able to provide their clients with well thought out and strategic design directions.

About Dave Holston

For the past twenty five years Dave Holston has worked in the fields of public affairs, marketing, advertising, communication planning and design management for leading organizations including General Electric, Martin Marietta, Lockheed Martin, The University of Texas and the Georgia Institute of Technology - helping them take a strategic design approach that integrates organizational goals, internal and external analysis and implementation. Dave is a regular speaker at national design conferences and is a contributor to HOW Design and PRINT magazine.

In Dave's book, The Strategic Designer: Tools and techniques for managing the design process, he presents a framework that helps designers manage the increasing complexity of design problems, design "in context" to their target audiences and be accountable through measurement.

Dave is also the author of the book Design for Online Engagement: SEO, Content and Design Optimization for Designers and Editors in which he outlines the process for developing Web sites that consider search optimization, design, content and evaluation of Web sites.

When Dave's not thinking about communication and design he can be found playing old blues tunes on his National steel guitar, drawing, sailing, writing or just hanging out with his wife, two daughters and their trusty hound Violet in beautiful Midtown Atlanta.