GIFs are an increasingly valuable tool for brands to build relationships with consumers by entertaining them and enhancing their online sharing experience. With the rise of animated GIFs (stickers) on most social media platforms, there is a growing demand for them from in-house clients. Join Andrea as she outlines the value in these types of projects; she'll also walk you through the basic steps of GIF creation and animation with Adobe Animate or Adobe Photoshop so you can confidently get started and bring some brand-focused fun to your work.
I am a passionate designer and art director based in Toronto with over 12 years of experience in the field. My approach to design is to create solutions that communicate a meaningful message. I prioritize typography, respect the grid and ensure that each piece serves a purpose, following the fundamentals of design. My specialties include illustration, lettering and digital campaigns. I take a 360-degree approach to design that focuses on concept development and visual storytelling.
I am committed to working with not-for-profit organizations that support women, minorities and marginalized groups. My education in Canada and France has given me a unique perspective that blends international experience with a commitment to enhancing Latin American representation in Canada. My philosophy is to design with a purpose and create work that my clients and their audiences can be proud of.
I also specialize in creating vibrant and whimsical murals that transform spaces with joy and colour. My designs are inspired by the rich tapestry of Latin American culture, especially my Colombian roots. I celebrate nature, lettering and wildlife in my designs, fostering community identity and well-being. My aim is to enrich public spaces, making art accessible and enjoyable for all.