Jan 05, 2026

Behind the Design of NOTEBOOK Magazine

Pablo Martín

About this video

Description

What does it take to create a publication that celebrates the print medium and transcends trends, becoming a truly timeless, collectible, surprising and experimental artifact? In this session, Pablo takes you behind the scenes of NOTEBOOK magazine, a magazine devoted to the art and the culture of cinema, created, prepared and published by MUBI, a global streaming service that focuses on ambitious films by visionary filmmakers all carefully curated. Drawing on the evolution of all seven issues, Pablo unveils the foundational design principles and unconventional approaches that have shaped NOTEBOOK into a unique and highly anticipated publication. From concept to execution, discover how the team navigates the delicate balance between innovation and enduring appeal, constantly pushing the boundaries of what a magazine can be.

Pablo Martín

As Creative Direct of MUBI, the global streaming service, production company, and film distributor, Pablo runs a multi-talented team of video editors and designers developing a broad variety of assets: trailers, posters, brand campaigns and promotional items for multiple markets worldwide as well as the printed publication Notebook now in Issue 8. Before joining MUBI, he founded the award-winning studio Atlas and was recognized with the Spanish National Design and Innovation Award, one of the highest honours in the design profession. Pablo has over 35 years of working at the forefront of international design, producing brand identities, visual communication systems, signage and packaging. He is globally renowned for his work on newspaper and magazine design. As a founding partner, Pablo led the design firm Grafica, the most influential design studio in Spain for over two decades. Pablo was a typography teacher for more than 15 years and has lectured all over the world. He has judged and chaired some of the most prestigious design competitions including D&AD, SPD and the Spanish Laus Awards, of which he has also been awarded on multiple occasions. He is a member of Alliance Graphique Internationale (AGI). Originally from Barcelona, Spain he studied graphic design at Eina School of Design and at the start of his career worked for Mario Eskenazi and Vignelli Associates in New York. He speaks five languages including his home tongue Spanish, Catalan, French, Italian and English.