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Nov 02, 2020

24 Principles to Overhaul How We Design Massive Change

Bruce Mau

About this video


Discover the mindset and the toolkit that will empower you to create and lead transformative change in your work and life. Drawing on 30 years of collaboration with some of the world's leading companies, brands, institutions and entrepreneurs, Bruce has distilled his unique design methodology into 24 non-linear principles that can be applied to any type of project on any scale.


Bruce Mau

Bruce is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole-system transformation. Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, renowned artists and fellow optimists. A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. He is the author of MC24, founder of Bruce Mau Studio and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He is also the Chief Design Officer (CDO) for Freeman, the pioneers in live brand experience.