What will we do with this opportunity for design? by Mike Rigby
About this video
The territory that design and designers occupy is expanding rapidly. We now operate at the intersection between creativity, technology and human behaviour. This is a moment in which we can seemingly make anything, so the big question for our industry is: what will we choose to do with this opportunity? With unprecedented social, economic, health and environmental concerns, there never been a more exciting or important time to be a designer. Mike discusses the shift underway in our industry as we move away from making people want things to making things people want, and truly need.