Nov 03, 2017

What will we do with this opportunity for design? by Mike Rigby

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Description

The territory that design and designers occupy is expanding rapidly. We now operate at the intersection between creativity, technology and human behaviour. This is a moment in which we can seemingly make anything, so the big question for our industry is: what will we choose to do with this opportunity? With unprecedented social, economic, health and environmental concerns, there never been a more exciting or important time to be a designer. Mike discusses the shift underway in our industry as we move away from making people want things to making things people want, and truly need.