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Oct 07, 2019 Available for 1 weeks

Purpose Design

About this video


Change happens when people have more inspiring ways to change. Rather than telling people they have to be more socially or environmentally conscious, we have to design more inspiring experiences built on strong social and environmental principles. Design plays an important role in this process. As designers, we are trained to think about human experience and synthesize complex variables seamlessly. And it all starts with understanding your purpose. How can designers help organizations understand their fundamental human purpose in a way that enhances their business goals? And then how can we help them tell their stories in powerful and inspiring ways? This talk explores these ideas and provides insight into how designers can help change things for the better.

About Paddy Harrington RGD
Paddy is the founder of Frontier, a Design Office focused on collaborations, media, and products with a purpose driven performance philosophy. He has almost 20 years experience in the design field. He has degrees in literature and architecture and has worked in research, architecture, advertising, and design. Among clients he has collaborated with are PepsiCo, Mars, Unilever, The National Arts Centre, Electronic Arts, the Holy City of Mecca, and the Fogo Island Inn in Newfoundland. He is an award winning writer and filmmaker and has spoken at several design conferences as well as at Brown, Harvard, and the Central Academy of Fine Arts in Beijing. Paddy is formerly the SVP Design Innovation and Digital Creative Director at Indigo Books and, prior to that, Executive Creative Director at Bruce Mau Design.