10 Years of Revision Path
Maurice CherryAbout this video
Since 2013, Revision Path has interviewed Black designers, developers, artists and digital creatives from all over the world. Now, for the first time ever to the DesignThinkers audience, Maurice, the host of the show, pulls back the curtain and tells the story of Revision Path from the very beginning. Join Maurice to understand what it takes to build and sustain a project of this scale, as he shares what he's learned over the years, the ups and the downs and the unknown history. He'll also preview what he has in store for the podcast's milestone 10th year.
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Wow.
Hello everyone. Wow, this is
What's surreal? I have not been on the stage since February of
So.
Thank you design thinkers for having me
speak at Canada's largest design conference for a second time and
thanks to all of you who are attending thanks to all
of you that are tuning in online. I'm gonna try to
stay closer to the mic. This might
be a little Crunchy just chalk it up to that. But let's go
ahead and get started with this presentation.
So, that's me. She just talked about me. That's me. I'm from
Atlanta. Yes. It is like the show. I went to
Morehouse College, which is a well-known HBCU all
male College in Atlanta. I majored
in math, which is probably weird for designer
to be like, why is a person that has a degree at math talking
to me about design stuff but it worked out.
Oh, these are some of the companies that I worked for after
I graduated from college and in
I felt like you know what I've got
enough design knowledge under my belt to start my own studio.
So let me go ahead and start my own studio and call it
lunch like breakfast lunch dinner. These are some of
the places where I have taught at like on digital marketing
podcasting design. These are
some of my projects. Of course, we will mainly be talking about. Oh,
it doesn't work, but we'll mainly talk about revision path. Of
course, these are some of the places where my advocacy
and my design work have been talked about
and celebrated.
And this is years of revision path.
So to really talk about years
of revision path. I have to go back because the seeds for
this really start with another project that I did way back
in called the black weblog
Awards.
So yeah, it's I'm a
work Niner at the time and I knew other black designers, you
know that were just friends of mine and things of that nature and I
was a blogger I was a very active blogger. I knew other
bloggers and I felt like there needed to be something which really recognized, you
know, the work that we were doing. There were
Awards events like the bloggies and things
of that nature, but they just never seem to have any black
people for some reason and so
I wanted to do something to change that.
So I started the black weblog Awards.
It's design. It's terrible. I know there's
like embossed font. I think that's like Cooper script or
something. I it is
what it is. But this is sort
of the first iteration certainly not perfect. It did get better over
the years. Thank God, but this was sort of my first prototype of
wanting to do some kind of project that would celebrate what other
black people were doing online.
And so we did it the first year it was gangbusters. I
mean, I was surprised and Blown Away by how much
people really liked it loved it really and so in
we really expanded it. And one thing
I wanted to do again for my design peeps that I knew was have
a category that would speak to them. So I had something that
was just called best blog design and with best
blog design. I wanted to really highlight some of the people that were making these
great movable tight blogs and WordPress blogs
and things of that nature. You'll see a person
that's listed out here Zillow says he comes up a little bit later in the
presentation before I talk about revision path.
So yeah, I was doing this on the side while I was also a working
designer. And while I was going to grad school full time don't recommend
that I was juggling all of that and then
in I really felt like you know what?
Things in this country will not this country in the
United States things in the United States are changing. There's this
really Dynamic politician named Barack Obama
that's running for president and a lot of people are getting behind them
and
You know, I sort of got swept up in a lot of that fervor and
yes we can and so in I felt
like I had enough design knowledge and talking to
people where I was just gonna start my own thing. And so that's how lunch
came about.
That was lunch. I did a lot of different design work. I did in marketing.
I did Consulting things of that nature and I
was also still doing the black web blog Awards.
Fast forward a couple of years. I'm about to turn in
I decided I'm going to sell the
awards and just focus completely on my
on my studio.
Which went well had great clients, but I still felt
like I needed some kind of creative project to do and it
I thought back to what I did with the
black web blog Awards and I said I'm gonna do something for
black designers because by this point I'm a
working designer period I have my own Studio. I've got
clients. I've got some employees but
yet when I look at sort of design media, I
don't see myself reflected in it at
all. I don't think anyone talking to us. Unless maybe it's
Black History Month.
You might see one or two people and I
felt like you know what I can I can do something around this, you know
online magazines were a big thing at the time and so
in
I partnered up with Zilla the person who
you saw a couple of slides ago, and we were going to create an online
magazine for black designers.
Wasn't quite sure what I was going to call it yet. We went through a lot
of different names. We wanted something that spoke to both
designers and developers. And so that's kind
of how revision path came along like paths and
illustrator stuff like that.
But right before I was about to launch it.
He kind of dropped out.
Stop responding to emails and I'm like, well, I bought
the domain I bought the WordPress theme I'm
ready to go. So in I launched the first version
of revision bath.
Which was not great. I still stand
by the logo. I love it. But I mean it was just
A request theme I didn't really have a perfect design ready
to go. But I wanted to launch it.
I wanted to do something that really spoke to Black designers at the
time. Now when I created this I really was doing
it in the style of like off-screen or
the great discontent where I would do these long word
in-depth interviews with people. Of course,
I had to find these people which is kind of the first issue
that I really ran into. I asked
a lot of my friends. Like I said, I had friends that were black designers and every
single one of my friends back there who I asked initially to
be a part of this to like, let me interview them. They all
said no,
So I was really starting from scratch. I didn't
have that friend base to lean on
and say Hey, you know, I'm doing this great project. Do you want to be a part
of it? They all said no, they didn't want to be a part of it. They
didn't want I guess to be quote unquote exposed by
being interviewed about their work don't really
understand that but
To that end. I just started reaching out to people and doing Blind interviews.
Just like, you know cold calls. Hey, my name
is Maurice.
Who I am. I'm doing this would you
be interest?
And also a lot of people said though, but some people also
said yes, you see here the one Hall
listed and this is kind of just another kind of look
about how the design was again. I really wanted to do these.
In-depth interviews that went in on the work that
they did the passion behind it what sort
of motivates them to do this sort of work.
And initially, you know what I did revision path. It was not meant
to be a podcast it was, you know gonna be this online interview like
on my magazine and what happened was someone who
was a reader.
Her name is Raquel Rodriguez. It's a queer afro-latina
woman in Chicago had written me and said
hey, I really like what you're doing with her vision path. I would like to be on
the platform. I said, okay great. She's like
cool. I'm gonna be in Atlanta. We can record a podcast.
I don't have any podcast equipments. I don't
have a mic. I don't have anything. So we recorded the
very first episode on my phone. We had
a
a Google GI think at the time
from T-Mobile like I put the phone on the table. We went to this restaurant in
Inman Park in Atlanta called one
year at Stag and we recorded the interview audio quality
is absolute trash, but I still keep
the episode up to show people that you don't
have to start perfect. You just have to start from somewhere.
And with doing that interview with her that really put the idea in
my mind like oh, you know what this could actually be a
podcast like this could be something that I could offer up
to people, but I just needed more folks to do it.
So again, I'm doing cold Outreach to folks this person
that you see here is Emory Douglas. He's
an aiga medalist also the former minister of culture
of the Black Panther Party and the way
that I was able to interview him was I was
searching for designers looking for work and I
saw this skate shop in Oakland, California that was
using his designs on like skate decks.
And so I reached out to the shop and I was like, hey, you know,
I'm a big fan of Emory Douglas's work.
How were you able to get his designs on your skates? I would love to interview him
for this project that I'm doing and the guys like oh, yeah, that's my grandpa.
It's like oh bet would your grandpa be
up to speak to me on the phone for an hour on Sunday afternoon, and he
made it happen. And so that's how I ended up having Emery Douglas.
As one of my very first interviews that I did
for the show again. A lot of these were just cold out Reese's people
didn't know me from a can of paint and they
just saw the work that I was doing and I was lucky and
fortunate that many of them actually sort of saw the vision
that I was trying to do with revision path.
So I started recording interviews with guests and
I always give them the option I would say. Okay. Do you want to record
or do you want to do like a text-based email
interview?
So I'd say in There's like a mix of
both, but I quickly saw that doing the podcast
was just much quicker than trying to do,
you know these long form interviews. And again, this was
like a magazine that I was trying to do initially. So I wanted to
do magazine type stuff and one
of them was to make a holiday gift guide. So every like
November December, I would put together a bunch of you know
lists of goods from black designers and
say here you can check these out you can purchase these books Etc.
I also did a number of different graphics for Kwanzaa
for those are not familiar with Kwanzaa. It's a holiday
that takes place between December th and January st.
I'd say it's kind
of a conglomeration of a bunch of different principles and
axioms and meanings. But there's seven
days seven different principles. And what I did was I would
make these Graphics that were correlate with each day of Kwanzaa.
So for ujama, you've got Cooperative economics,
that's Oprah for colomba. It's
creativity. It's styled after Beyonce self-titled
album and you have Nia which means purpose and
this is dedicated to Nelson Mandela who passed away
that year
So I wanted to kind of do these things to add more
to revision path than just interviews. I wanted
to have something that would keep people coming back kind of turn into
more of a lifestyle sort of thing.
So in you know revision path was
really starting to get attention and that came with some pretty
interesting interactions and
projects and things. So one of the first projects that I did attached to
revision path was called days of the web.
And I started days of the web because again, I was
starting revision path based off the fact that I did not see black
designers featured in design media, except maybe for
black history month. So I was like what if we
did something
special for black history month so days
of the web takes place in February and I celebrate a
different black designer developer for each day
in conjunction with Anna celebration of Black History Month
men women
Equal gender parity and that sort of how that started out.
This is a kind of a screenshot of what the website looks
like. And the way that I sort of
did this was because I wanted to have something that would just
supplement the regular interviews and things that were going out something kind
of extra that also would put eyes on what I
was doing with provision bath.
This is kind of an idea but one of the pages looked like and all of this information
that I got for this was publicly available. The photo
website Twitter bio is all
pulled from the person's own socials. And so when the
list would come out every year it's always a surprise like, oh, I'm
an honoree. I'm on the list for days of the web.
Another thing I did in was do a much
needed redesign for the website. And I
also started to actually Branch out and get some International interviews.
I'd say within the first year. I think mostly everyone
was in the US.
And then I actually started to get more people that were outside
of the US this guy right here, Kevin. Karanja is
a designer in Nairobi Kenya.
Also that year we got our first big big
sponsor, which was MailChimp. Now if you think back to and
you think about MailChimp, you'll probably think of cereal
the podcast, you know, they had that male Kim
they had that ad that was going on. I have been
working with MailChimp through my studio since I started
the studio back in And so I knew
them they were in Atlanta. They knew me it ended
up being a really easy kind of pitch to say this is
what I'm working on. Would you be interested in supporting
and they're like, yeah, we'll do it. We'll throw some money behind it.
Also, this is the year that I got my editor RJ. So
for most of the episodes of revision path
that you hear he is like the genius
behind it. I record the
raw audio and then he manages to polish
it up into something. That's wonderful. So RJ's a
indispensable member of the team.
Also, what happened in was I started to attract other
designers that we're doing kind of similar things
than I was. So this person that you see here is sayana Mitchum.
She's a designer in Upstate New York. She had
a website that was called inspiring black designers. And
so she saw the work that I was doing with her vision
path. Thought we should team up.
And eventually she's like, you know, what? Why don't you just acquire it?
And so we took her interviews and kind of put them into
our archive and decided to join the team for a
few years helping out with content as well.
I also managed to expand with some interns here.
You see here from left to right Eric Rashida and
Stephanie. They helped me out with the marketing with some
editorial work as well as some just PR in general
marketing work Stephanie. I actually have been working with prior because
she came on to
work with me with the black web blog Awards. So it was kind of like bringing
the band back together a little bit.
was interesting because I tried to do things to
get revision path out there in the design Community by
this point. I had decided you know what it's going
to be a podcast. It's just much easier to record these episodes
then do these text interviews in
this way. And so I tried to join podcast networks like five
by five and others.
Completely got shut down or ignored altogether.
I try to pitch myself to be on other
design podcasts like hey, I'm doing this great project. I'd love
to come on your show and talk about it.
Completely shut down. Some of them would actually respond and say
well, you know, we don't really we don't talk about race. So we're
not really going to get into what you're doing with this
little race show or that kind of thing.
I also try to recommend guests that I had on my
show two other podcasts because the people that I was talking to were
doing really great and amazing work and no one had ever
talked to them about their work. And so
I figured well if you've been on my show, maybe there's a way that I can extend an
invitation to possibly have you come on another show
people were not trying to hear it at all.
Um, I would get tweets like this about how revision
path was a racist project which
it always was interesting to
me how people thought it was racist because everything about revision path
was about celebration and recognition of what
black people are doing.
Why do you find that racist unless you somehow
find having pride in your race as a negative
in some way.
So I got a lot of this in sort of the early days of revision
path, which honestly really made me
want to quit, you know, I started this all about celebration. I'm not
trying to court controversy. Like I'm just
a kid from the south. Like I'm not trying to step on
any Toes or anything like that. I would get threats and calls
to my own business to get me fired, which I think
was always funny because I'm like if you went to the website and saw
the about page my picture is there so why
would you write
business to get me fired from my own business
just that
so
the wild year
and would be one of the first kind of Stepping Stones
to push revision path further into the design
community.
One of the first things that happened in was that
I joined aiga's diversity and inclusion task
force. Now, this was something that aiga had
for several years at different iterations. And I
joined right around the time of Antonette Carroll
was the co-chair and then we had another person Aiden O'Connor
was the co-chair and they really tried to bring
in a lot of designers from all walks of life to really help with
one talking about diversity inclusion in the
design Community, but also to talk about it within aiga's
own member ranks.
So that was something that happened right in through that
I was able to present at South
by Southwest which is this.
like
two or three week conference that takes place in March.
There's a film portion interactive Etc.
And it was through here that I had put together a talk based on
questions that I was getting from. A lot
of people in the main question. I was getting was where
are the black designers?
people were asking me that left and right companies
were asking me people wanted to know how are you able to find black
designers and I can't
I mean My Melody doesn't give me any special search Powers, but I
figured I would make this presentation as a way to answer
that question and to give people the knowledge
and Empower them to kind of reach out to Black
designers as well.
I gave that presentation.
that's about
crowd at all
But of the people that were there there was someone from
Facebook there was someone from Dell from Pinterest and so
after that presentation and especially once
aiga started to talk about it.
big things started to happen for revision path
first off. We got more sponsors. We got big corporate sponsors,
including hover who's still a sponsored to this day.
We started a community on patreon and
this is I mean, this was So people I don't
think really knew that much about the patreon model,
but we started it in order to really get in touch with our community
and offer additional content and things like that.
We hit episodes that year this person
that you see here. Her name is Sarah hunting young.
She's a good friend of mine as well as someone who is a constant design
inspiration to me.
We received over $in donations
from something called fund Club fund Club
is this group of individuals where every
month they get together and donate $each member
donates a hundred dollars to a particular cause or
events that forward social justice. And so
one month, they pick provision path and
donations just start rolling in and I'm like, we've got
we got money.
Things now because of this initially I was just running this out of
a corner of my bedroom.
No, kind of big budget or anything like that. But now
I'm like I'm able to possibly do some things. So
now that we've got some money, let's see what we can try to make happen.
One thing that I try to do was I have two
episodes a week.
Not a good idea. I think
podcasts are great. Weekly. I think two times a week
is really taxing on The Listener and I quickly found that out. I think we
only did it for about
two or three months and I was like, yeah, we're not we're gonna
do that anymore. One of the big things that happened that
you're in was there's a website
some of you might be familiar with they call Creative Market. They had
an awards event in and
they were doing all these different categories and one of
the categories they had was most inspiring design podcasts and
they had revision path up there with design matters
with Debbie Millman.
% invisible adventures in
design and I'm like, there's no way we're gonna
win that award. Like these are Titans in
the game. There's no way that we're going to win that award. We want that award.
And so that metal that you see there is actually
like D printed in a way but this
really put revision path out there to
the design community in a way that was sort of different from
aiga because I think aiga focus more on
Visual and graphic design. Whereas I
think creative Market was more geared towards like ux designers
products makers Etc a different
segment of the design community.
But ending out the year with that really kind of put us on
the map and let people see that okay revision path
is really doing something that I need to pay attention to.
So we start I've got the capital. I've
got the recognition.
Let's start making some s*** happen.
So the first thing that I wanted to do was really expand the editorial.
Well the blog I would say part of
revision path because at this point it's a podcast it airs
every Monday everyone knew about
the show, but between those episodes I was seeing things
sort of drop off and so I wanted to have actual
articles and things so people could kind of
stay engaged from week to week and they would feel
like this was more than just, you know a podcast. It was like a destination
kind of going back to the origins of how
I want it revision path to be a magazine.
So we brought on five writers from left
to right. This is Thelma VV AJ, Charlie
and Tammy.
These are some of the like hero images from some of the content that they
created that green imagery. You
see with Rihanna and Solange that was about celebrities becoming
creative directors of companies. We asked
tough questions, like our hbcus preparing the next
generation of black designers. We did this whole series called
student perspectives where we talk to black design
students at design schools about their experience. We did
this double Consciousness in design piece based off
of W E B Du Bois,
This also kind of took place around the time of you
know, advocacy with Trayvon Martin and Mike Brown.
And so we talked about how people use design to
help promote activism and action.
We did a three-part series on countries in
Africa doing Tech. So we did one
with Sudan Algeria and the Democratic Republic
of Congo. We asked the question about why
you don't see black glamor stars in
merchandising like makeup and things like that and we
ask questions. I can black designers afford to be weird. Like is there
a certain respectability politics that black designers
have to do or perform in order to
like get business and get paid? I mean,
these are questions that no other design media
was asking and we were asking those questions through our content.
I presented at how design live in
in Atlanta. And this was
kind of a full circle moment for me. I presented
where the black designers again the one that I did Itself by
Southwest.
This was a full circle moment because I was presenting at the
place where my design career started
by very first design job was at this venue and
so then to go back.
Roughly about years later and be like, I'm presenting here,
you know, these people that used to be my employees. Now, you
have to go review my coworkers. I should say now you
have to go get me water because I'm about to go on stage. That was
fun.
We expanded into a job
board as well. We had a lot of companies that were contacting
revision path again, just a podcast and a
Blog but they were contacting us saying, oh we're looking
for product designers here ux designers here
Etc. Can you help us and I'm like, well, there's got to be a way
to turn this into money. So we made
a job board in order for companies to directly add
their listings and then we would shout them out on the show. We've done
that again since We had
a slack community that we opened up to kind
of interface more with our community different from patreon, but
we had that together and through our slack Community. We
did a lot of events such as just ask me anything event
that you see here with Brandon Butler who's
episode on the podcast.
We hit episodes this
person that you see here is Ashley accio.
She's the creative director at the Obama White
House was really glad to get a chance to talk with
her.
Right as Obama's term was ending to got to kind
of get a sense of like what she helped contribute to his campaign
to his term really really good stuff.
and we got our biggest sponsor today, which was Facebook Facebook
design now, this is pretty
Cambridge analytica messing with
Democracy in America kind of thing, but to have Facebook
design as a sponsor was a huge deal because Facebook didn't
sponsor anything. They certainly didn't sponsor podcasts.
They certainly didn't sponsor podcasts like revision
path.
But they saw the work that I was doing again. They had saw me
speak at South by Southwest in and they were so
impressed that they wanted to throw.
A lot of money behind revision path. I'll just
say that and to further their support.
They actually flew me out to Menlo Park. I got to do some
interviews while I was out there and they let me present
at their Facebook design lecture series.
I closed out the year in That's a closer.
Look at the poster. I wish I could say I designed that I didn't design that
but I do have like
copies of that poster
in my room like actually if any of you have seen me talk virtually
over the past year. It's the poster that I have on my
wall. That's like right behind my shoulder.
We got a lot of love on social media about revision path
as you can see here. Ediel Parr who's a partner at pentagram Jonathan
Jackson partnering creative director at we
should do it all Studio.
We took our merch which essentially was just for patrons
and expanded out into a full-fledged merch
store. So people were buying revision path t-shirts revision
path mugs, things like that.
And of course we kept the quantigraphics going to
because we have to keep it pretty black. These are some of
the ones that we did again emoja means Unity with Simone
biles. That was Rio Olympics Kumba
for creativity. This is a the year
that Prince passed away. Could you jacquelia
which means self-determination we kind of did this red blue
Trump Clinton thing and then Imani
which is probably one of my favorite Graphics that I designed as
part of the series was after Trump was elected and
you know, it's kind of this Obama still kicking.
This is based off a polar or one of the last
Polaroids from John Michelle Bosque up.
So once we had our big sponsors on
Deck revision path really started to get more and
more traction.
In Apple podcasts included us as part
of their campaign for the black experience. That's us
right there in that first row.
We hit episodes. Once again, I
have my friend honey. Come on the show and we talked about the work that she
was doing.
And we branched out into events.
So we did our very first event in It was
with our sponsoring partner Facebook design.
They brought the swag, which was great.
This is a shot of the panel that we have from left to right. That's Carla
Cole Jill Nussbaum Ian spaulter.
Who's the head of Instagram Japan and Tori Hargrove?
This is some of the crowd people still ask me to this day
if we're going to have another event in Atlanta. We almost did.
Talk about that later. Um, but this was sort
of the kind of thing that I always wanted to do with revision path, which was
not only celebrate what designers were doing but also to kind
of have Community around it because one thing that
I really discovered through the show was that black designers were
out there, but it was just very fragmented. There was no way that
we were talking with each other fellowshiping with
each other and so I had this platform and
able to really to one tell their stories but to
also allow them to come together in that way.
We got two really big sponsors with siteground and
Google and then there was this little startup based
out of New York called glitch that became
a sponsor and that later became my
employer.
This is where the dramatic part of the presentation starts.
So
I'm working for glitch. I'm still doing the
show. They love the work that I'm doing and it was
a really interesting kind of growth year for revision path.
First off we expanded onto more platforms. So we
expanded onto Spotify and to iHeartRadio.
Apple podcasts included us again as part of
their Black History Month campaign
I got to speak in Switzerland about revision path
at this event here Beyond change
questioning the role of design in times of global Transformations,
really really great time there.
And this is more of a personal honor but it does apply to
revision path and that I got the award for the
work that I was doing. So in aiga awarded
me the Stephen Heller prize for cultural commentary first
black person to get it.
And as you can see as it reads here, it says for being a
Renaissance Talent who works seamlessly across cultural domains
editorial lines and multiple forms of
media for being the definitive leader in bringing
black designers to the public earning you a permanent place in
the history of design design equity and social justice.
Thank you. Thank you.
Shortly, after that we had episodes.
This is Julian Alexander who is
a Grammy award-winning designer. We worked with
Adobe for World interactions design day.
And we brought on three more writers from left to right here. We have Dwight
Katie and Cela.
This is some of the work that they did. These are just some hero images
from their work simple things like how to hire a designer
really in-depth pieces like an oral history
of the organization of black designers as well
as a tribute to the late Dr. Samela Lewis
who was the first black woman to receive her PhD in Fine
Art and art history.
And we joined the podcast Network again. I was working for glitch my
employer at the time you see those little two fish there.
This was sort of the beginning of some rough times
or revision path. And this is kind of the history that
you all are hearing for the first time because it's the first time I'm sharing it publicly,
but let's talk about the tumultuous year.
That was So
It brought some of our biggest honors today and also for me
some of my kind of biggest professional.
I don't know what the right word is. We'll get to it.
We hit episodes which was an amazing
feat. We managed to get Hannah Beaker who's
the production designer for black panther as well
as black panther will come to Forever November th.
I got my tickets manage to get her on
the show and talk about the work that she had done.
She's also done production work for Beyonce for Ryan
coogler really great stuff.
and we threw our
th spaces a well-known space in the kind of public radio atmosphere. We
had three of our biggest guests on
the show. Idiopara Gail Anderson and Kat
small.
This was the flyer that we did for it. You see glitch there
in the corner.
And the interesting thing actually, let me go
back to this.
Because the interesting thing about this event was it was very
well received but this is where the problem started happening
with glitch. I licensed my show
to them.
Because I was working for the company they liked what
I was doing. They wanted to make immediate Network. And so they're like how can
we have revision path be a part of this and I said, well, you can't
have it though. You can certainly license it from
me and we can sort of work out like, you know.
So when we started to do this event, we're really surprised me was how
much people internally pushed back against it
like publicly being like well, why are
we doing this? We're a tech company. We're a software company. Why are
we why are we doing something like this? And you know, how does
this contribute to our bottom line and things like that, which was
interesting because that was never in any of the provisions regarding
this licensing agreement. Like you literally are just airing
the show if you want to
The event that's great. I appreciate that. I
didn't ask you to do it you wanted to do it you
spent money from the company to do that. So it was an interesting
thing to kind of get this pushed back about. Well, how many customers
is this going to get us?
Hell if I know it's not really not really something I need to
worry about. So this was sort of the start of
the pushback that I was getting from glitch because they definitely wanted to
be a part of the revision path success story.
But yet when it came down to actually I guess performing it.
that way
like I said, we started to Branch out to more platforms.
We were part of Pandora with their podcast offerings.
And one thing I wanted to do and this was
based off of the Stephen Heller prize was I wanted to start a
literary Anthology called recognize and
what recognizes is is I have
notes here about what I call it. It's a design Anthology that
features voices from indigenous and Indigenous people
and men and women of color, which I was calling the
next generation of like emerging design voices. I
wanted to be some type of a platform that they
could really talk about anything with design because
let's say they have something they wanted to pitch it to aiga
design or communication Arts.
Would they run it?
Maybe maybe not. This was
something that I wanted to do as I could annual type of thing.
We did the first volume of this with money
from Envision and vision donated $to
do the first kind of iteration of
this and they published it on inside design which reaches
like millions of designers online as well
as through email.
and glitch hated that
they hated that I was doing something that was getting a lot
of attention and notoriety
and press and they had nothing to
do with it.
And it all sort of came to a head when this happens in
revision path
was the first podcast to be included
in the smithsonian's permanent collection for the national museum
of African American history and culture.
Really great time when it happened, it had been something that I had
personally been working on for four years in terms of asking them
about it asking them to listen to the
show. Like I met one of the curators at a conference back in
at Harvard. That was like, please listen to
my little show and tell me what you think about it and the
apparently they liked it enough to include it.
The very next day after this happened
the COO of glitch gave me
the worst dressing down I've ever had
in my professional career. I mean call me everything but
a child of God.
And at one point he was like, you know, you're just doing all
this for yourself and you just want to take your
ball and go home and blah blah blah. This has nothing
to do with glitches is all about you and all about your ego and I'm
just like
where is this coming from?
I had no idea what was coming from it was clear. They wanted
to be a part of the success it actually.
if you look it up on the smithsonian's website you
Will see that glitch is attributed to the donation
because one episode was recorded
that was in The Collection that
they acquired while I was working at glitch. So
like it's a co-ownership thing which I f******
hate. Oh
But it was so surprising that like this company that said they wanted to support me
and do all these things all of a sudden.
You know, what's kind of like trying to throw me under the bus?
So came and I realized I need to separate myself from
this company whether that's I need to leave as an employee
or I need to pull out from our licensing agreement. And there
was just a lot of oh heinous legal
s*** that I had to go through keep in
mind. No one who listened to the show new any of this was happening. I really
tried to make sure this all happened behind the scenes. It wasn't
a big deal, but I had to kind of fight to pull it back because
they really wanted to take credit for
my success and I really was like you had nothing to
do with us getting to this point.
One of the biggest things that I did was just do a Rebrand like I
redesigned the logo.
I refreshed the website to kind of get rid of any sort of glitchy remainders
for the most part.
And I decided it's time to take this thing on tour. So we
did a seven what we had plans. I
should say to do a seven City Tour starting in with LA
Seattle, Houston, Kansas City,
Chicago, DC and New York.
That's the first show that we did which was out
in Leimert Park in Los Angeles standing room.
Only really great time really great
time.
At that back to February and again had plans to
go to all these cities and then boom Coronavirus.
Coronavirus
and the whole tour basically just
went up and smoke.
Several months after the tour went up
in smoke. So did my job because glitches like, oh wait a
minute.
You're not you're not popular anymore. So
you don't work here anymore and they got rid of my entire
team laid us all off.
assume in a very odd way, but
was a rough year because of
these things happening, but I know I still have to keep the show going. So we
hit episodes that year. We also
hit episodes that year to go
back. This is kojo batang who was a creative director at
PBS.
And this person here is Benny F Johnson who is at
the time was the executive director of aiga the
first black person to hold that role in the organization's Hundred
Year history. He just resigned recently.
So that's why I'm like former, but you know,
And I kept going with recognize recognized. We did
second volume that year we published through a list
of parts which was from Jeffrey zeldman. So I
was really really glad that like I was still able to keep some things
going but like many people during the pandemic. It was just
a rough time. I also did not
have a job.
So came and I mean
left me. So shell shocked that
I really was trying to just get my sea legs back with
the show for Unfortunately, one
of the casualties of that year was recognized we
wanted to do a third volume, but I
think the pandemic just like suck people's
creativity out. They just
Didn't we didn't get the right amount of
submissions? We didn't get the quality that we wanted. And so
I just kind of put it into it.
We did hit episodes that year.
This is Brent Rollins who was a very famous
designer in the hip hop community.
and I mean
that was pretty much it for the year. Like I just said.
Good.
Is that as all this was happening? We were losing sponsors left
and right because companies were scaling
back companies were like, oh, we're not sure what's gonna happen
with the rest, you know with pandemic blah blah. So we
really were like,
Down to Brass tax which brings us to this year?
Where revision path is really kind of in this space of building and
rebuilding.
One thing was we got our first major sponsor
in years, which is American Express really glad
to have their support to keep things going. We hit
episodes this year. This is
Anthony D Mays who was a Tech coach out in, California.
I partnered with another initiative called the state of
black design and created something called the th Collective
which is like a combination Talent Collective for
black designers and companies that are looking to
hire black designers as well. As our old job board that
I mentioned.
It's kind of a win-win. So when companies like place a
listing they also get access to the collective and so
they can see all these members that are looking for work.
One thing we're going to do hopefully in a
couple of months is record our wakanda forever episode. We did
do an episode around black panther back in
It's one of the episodes that is in the Smithsonian. So
I'm really excited to record this episode
which is coming up in a few weeks.
And we're going to do our holiday gift guide again, you
know, one of the things what's going with glitch was that we have to get rid of
a lot of things that we were doing like our quantigraphics and
you know some sponsors and things like that. So I'm happy
to kind of start bringing some of this stuff back. It's going
to be our biggest gift guy to date for this year really excited about
it.
So is going to be a pivotal
year for revision path because it's going to be our tenth year
not only is our th year. It's gonna
be the th installment of days of the web. That's
gonna take place in February.
That's kind of just a placeholder graphic that I pulled from Google Images.
So that's not final not final. Um,
but our th anniversary episodes got to air
on February Also this
year we're going to hit episodes already
got the the guest unlock. It is
the veritable Dr. Sheryl Miller really excited
to have her back on the show to talk about her work if you
want to listen to her previous episode. I think it's
yes episode but that's going to take place episode
on April th.
I'm also partnering again. Like I said with the
th Collective and we are going to do a survey the survey
is going to be a report to get real data around the
lived and work experiences of black designers. It's something
to have wanted to do for a long time. We're finally going
to be able to put it into motion. So I'm really excited about that.
And I'm working on some book projects first book
I'm doing is here with Gail Anderson who's on the left and Michelle
Washington on the right. We are working on a
book together. What's the title? I didn't know they
were black. It's with Princeton architectural press really excited
about it. We were working on it for a few years now.
And secondly, I'm working on my own book.
Kind of been mulling some things over on a
proposal but I feel like after years. It's time to put all of
this into a book that people can sort of learn about
revision path and sort of see what I
have picked up over the years I suppose and as
far as what's after that.
Who knows? I don't know.
I know we have seconds left. So I'm gonna go a little bit over. Sorry. Um,
here's what I learned.
For black people merely celebrating ourselves as an act
of defiance. One thing that I quickly saw is that
a lot of people will want to take credit for
your successes, but they don't want to take responsibility for your
scars glitch, of course is the biggest example of that that
I mentioned that this presentation but there were several other people organizations over
the years that really just didn't get
why celebrating black designers was
something that needed to be done.
Also, I learned that it's important to be a part of
the solution and not just an observer of the problem. I think our
current social media culture allows a lot of people to criticize and
Rubberneck and give commentary
on things that don't necessarily need commentary without
actually offering Solutions. And
so for me it was seeing this Gap with design
media not recognizing black people and saying, you know
what I'm just gonna put my own thing out here that's gonna be the solution.
If you wait to start all that happens is that you get older.
I had the first idea to do something like this before it was
called revision path back when I was
I didn't put it into the actions until seven years
after that. I was now. It's
coming up on years and be next year and it's
great that I've done it. But like what if I started earlier,
you know, all that weight is that I'm
gonna get older and I'm gonna probably have less want to try to make it
happen.
Also, I think it's important to systemize Outsource
and time shift as much stuff as
you can that's really the only way I've been able to keep revision
path and running like clockwork week after week me and
my team we have a airtight system on how
things work and that's how we get it done.
and I think it's also important to just have undeniable faith
in your mission, you know, some of the things that I mentioned
in this presentation, you know, if I didn't have faith
that this was something that I really felt people needed to
see and also if I didn't get the emails the
letters the voice notes Etc
from people telling me how much they love the show
what it means to them how they're teaching it to
their college students how they're including it in this book
Etc how they want to write about me for their Black History
Month project Etc if I didn't have faith in
the mission,
The none of this would happen. None of this would have happened. So I think it's
important when you're doing a project like this or even
any sort of project that you're doing. It's just always believe in
exactly what it is that you're doing.
So I don't two minutes over but that's years
of revision paths. I'm happy
to answer any questions that you might
have in the audience or the internet and thank
you design thinkers for for having me
once again.
He actually don't have time for questions, but if the
audience has questions for you, how can they get
at you?
I think someone need that. I'm well
if you have if you have questions for me, you can certainly hit me up on
social media. My personal Twitter is at Maurice
Cherry. Just first name last day more at
revision path all one word on Twitter and Instagram.
Sweet. So if you have questions memories find them on
social or like wandering around here in the next or walking around. Yeah, absolutely. Stop
me.
Please so so much more round of applause.
Maurice Cherry
Maurice is an award-Winning Creative Producer, Designer, Podcaster Pioneering Digital Creator. He is the principal and creative director at Lunch, an award-winning multidisciplinary creative studio he established in 2008. Although he is perhaps most well-known for his award-winning podcast Revision Path™, which showcases Black designers, developers and digital creators from all over the world. It is the first podcast to be added to the permanent collection of the Smithsonian National Museum of African American History and Culture (NMAAHC). Other projects of Maurice include the Black Weblog Awards, 28 Days of the Web, The Year of Tea and the design anthology RECOGNIZE. Maurice is the 2018 recipient of the Steven Heller Prize for Cultural Commentary from AIGA, was named as one of GDUSA ;People to Watch in 2018, and was included in the 2018 edition of The Root 100, their annual list of the most influential African-Americans ages 25 to 45.