The In-House Culture Hack: How to creatively kick ass and enjoy doing it

Building a team culture that’s both supportive and strategic is no easy feat—whether you’re working in-house or at an agency – and in-house teams face the extra challenge of aligning their culture with the larger organization they’re a part of. 

But here’s the thing: creating a culture that drives impressive results for clients and upper management and keeps everyone in the agency supported, engaged and motivated is not only necessary but absolutely possible. The key is taking a moment to reflect on your current culture, then applying some thoughtful, creative exercises and best practices to help your team evolve in ways that drive success - and make the work enjoyable, too.

In this session, Andy will share practical, real-world strategies to help you shape and sustain a team culture that brings out the best in everyone on the team and empowers the your agency to deliver great work. You’ll leave with actionable steps to build a culture that not only drives performance but makes the journey and actually every day at work more fun and rewarding.

Join Andy to discover how small changes can lead to big results—and how to enjoy the process along the way.

Key Takeaways:

• Why proactively establishing your team culture is non-negotiable (hint: it’s the secret sauce to success)
• Engaging but practical exercises to assess your team’s current culture (no boring surveys, promise!)
• Creative strategies for defining and building a culture that’s uniquely yours and supports your team
• How to keep that cultural mojo going and evolve over time

About Andy Epstein

Andy Epstein is the principal of Invangelist LLC, bringing over 40 years of creative services experience, with 30 of those years dedicated to building and leading in-house agencies across diverse industries. Beginning as a freelance illustrator and designer, Andy transitioned to become a recognized expert in in-house leadership, creative team operations, organizational design, and strategic consulting.

Over the course of his career, Andy has established in-house agencies from the ground up at Commonwealth Toy, Gund Inc. and Merck, while repositioning existing teams at Bristol-Myers Squibb, Designer Greetings, and Chevron among others. His leadership has consistently driven teams to exceed KPIs and outperform industry benchmarks through innovative organizational structures, operational excellence and talent development strategies.

Andy is a passionate advocate for the in-house creative community, co-founding InSource, a nonprofit supporting in-house creative teams and authoring "The Corporate Creative," one of the few books dedicated to in-house professionals. He regularly speaks at industry events with organizations like AIGA, Adobe MAX, the RGD and HOW Design Live, sharing his expertise on creative team optimization and business transformation.

Andy remains committed to his belief that in-house creative teams can drive substantial positive change within organizations and that "Business can change the world but creatives can change business."