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Nov 02, 2011

Cheap Type Tricks

Allan Haley

About this video


Graphic design can be a high-priced proposition. Fancy paper is expensive; photographs are pricey; clever die-cuts are costly; illustrations are a luxury. Typography, however, is cheap. It always makes sense to have a collection of low-cost typographic tricks in your arsenal of design tools. Allan Haley looks at real-world examples of great typography done “on the cheap.” Whether you’re looking for inspiration, practical guidelines, or a hatful of cheap type tricks, this presentation delivers it.


Allan Haley

Allan Haley is Director of Words & Letters at Monotype Imaging where he is responsible for strategic planning and creative implementation of just about everything related to typeface designs. He was also Executive VP of the International Typeface Corporation, and is ex officio Board Chair of the Society of Typographic Aficionados. He is also a prolific writer, with five books on type and graphic communications and hundreds of articles for graphic design publications to his credit.