Sustainable Storytelling: Building green brands without greenwashing

In a world where sustainability is no longer a trend but a necessity, designers play a critical role in shaping brands that stand for environmental responsibility. However, the line between authentic sustainability and greenwashing can be thin—and crossing it can harm a brand’s reputation. In this insightful webinar, you'll learn how to craft honest, impactful narratives around sustainability through design. From visual storytelling to messaging strategies, we’ll explore how to create green brands that resonate with today’s environmentally conscious consumers. This WEBINAR will empower designers to make a real difference—without compromising integrity or trust.

Takeaways

1. Recognizing and avoiding greenwashing traps.

2. Highlighting sustainability through design choices.

3. Metrics to measure and communicate impact.

About Amelia Nash RGD

Amelia is a Canadian-born designer, brand strategist, and creative director based in New York City. With over 12 years of experience, she specializes in crafting bold, sustainable brands that inspire, educate, and connect. Her approach combines creativity with analytical insight, diving deep into data to transform ideas into unforgettable visual narratives. She currently works as the Brand & Marketing Manager for the School of Visual Arts Masters in Branding program. As a Senior Staff Writer for PRINT Magazine, Amelia explores the realms of branding and design, sharing her expertise with a broader audience. She is also a certified member of the Association of Registered Graphic Designers (RGD), Canada's largest professional organization for graphic designers, where she serves on the Education Committee to empower and inspire designers through educational initiatives. Amelia's work has been recognized with multiple accolades, including the prestigious Best in Show for Best Visual Appeal - Aesthetics at the 2024 w3 Awards. Her dedication to open, equitable design practices and her passion for collaboration drive her to uncover the extraordinary in every detail. Beyond her professional endeavors, Amelia’s boundless curiosity fuels her fascination with a myriad of things, from seeking the perfect gin and tonic to immersing herself in color swatches and finding inspiration in the intricate details of the world around her.