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Jul 08, 2023

Designing Your Design Org

Kristin Skinner

About this video


As companies of all sizes continue to accelerate building design capabilities, there is still very little common wisdom on what makes for a successful design organization. While a focus on process, methods, tools and outcomes is essential for credibility and traction, there is still a significant gap of knowledge when it comes to organizational and operational matters. So the most common issues — limited time and resources, involving the right people and teams, lack of proven value — often have an impact on designer happiness and design team success. In this talk, Kristin will expand on how if we are to focus on the pillars of People, Practice and Platform, essentials for design orgs, then we need to champion the programs that support the desired outcomes for each pillar: happier designers, better designers and more effective teams.


Kristin Skinner

Kristin is a design executive and recognized thought leader in design management and organization design. She is co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, the first book dedicated to the organization, management and operations of in-house design teams. A frequent conference keynoter and workshop leader, Kristin co-created and leads curation of the DesignOps Summit series, and has curated the Leading Experience conference. Her executive experience includes executive design leadership roles at Chase, Capital One, Adaptive Path and Microsoft. Kristin is the founder of GSD, a customer experience consultancy that addresses the common problems many organizations face – organization design, growth, and the resulting change management.