Real World Skills for Creatives: Going In-House

Tara Kerner is Director of GCPE Graphic Communications, an in-house professional design department (within the BC Government) with intimate knowledge of branding-related processes, intellectual property, and policies. Responsibilities involve ongoing projects of graphic design support for both GCPE and ministries, as well as managing: the B.C. Visual Identity (BCID) program; the Provincial Brand Architecture; brand development and consultation; signage programs; legal support and approvals; advising on industry standards; accessibility projects; and much more. She has been working in the profession of graphic design since 2000 and has been working in GCPE Graphic Communications since 2005. Tara is a Certified Design Professional (CDP) with the Design Professionals of Canada (DesCan) and a Certified Professional Member (RGD) with the Registered Graphic Designers. In her spare time, she enjoys cooking, gardening, fishing, foraging, beekeeping, drawing, and hanging out with her partner and their dachshunds.

Amelia Nash is a Canadian-born designer, brand strategist and creative director based in New York City. With over 12 years of experience, she specializes in crafting bold, sustainable brands that inspire, educate and connect. Her approach combines creativity with analytical insight, diving deep into data to transform ideas into unforgettable visual narratives. She currently works as the Brand & Marketing Manager for the School of Visual Arts Masters in Branding program. As a Senior Staff Writer for PRINT Magazine, Amelia explores the realms of branding and design, sharing her expertise with a broader audience. She is also a certified member of the Association of Registered Graphic Designers (RGD), Canada's largest professional organization for graphic designers, where she serves on the Education Committee to empower and inspire designers through educational initiatives. Amelia's work has been recognized with multiple accolades, including the prestigious Best in Show for Best Visual Appeal - Aesthetics at the 2024 w3 Awards. Her dedication to open, equitable design practices and her passion for collaboration drive her to uncover the extraordinary in every detail. Beyond her professional endeavours, Amelia’s boundless curiosity fuels her fascination with a myriad of things, from seeking the perfect gin and tonic to immersing herself in colour swatches and finding inspiration in the intricate details of the world around her. To explore her latest articles, visit PRINT Magazine. For more about her work and to connect, visit her website.