Creative Operations by the Numbers: Building the business case your CFO will approve
Presented by Jesse Krinsky
Creative Operations by the Numbers: Building the business case your CFO will approve
virtual Thursday March 12 @ 2:00 p.m. ETFree for MembersNon-Members:$35
Creative Operations by the Numbers: Building the business case your CFO will approve
virtual Thursday March 12 @ 2:00 p.m. ETMost creative leaders struggle to translate operational problems into financial impact. This session shows how to calculate the hard costs of interruptions, revision waste, and administrative burden using real client case studies. Attendees will learn to position creative ops improvements as budget recovery rather than new spending, the language that actually gets executive approval and funding.
About Jesse Krinsky
Jesse is the founder of In Focus Consulting, where he helps in-house creative teams build the operational and business cases that earn executive support. With over 20 years of experience across agencies, production companies, academia and in-house teams (including senior roles at Thermo Fisher Scientific and The Economist Group), he has worked alongside creative leaders navigating the full spectrum of ops chaos: endless revision cycles, fragmented intake, frustrated stakeholders, talent retention and more.
Jesse holds an MBA from Boston University, which shapes how he translates creative problems into financial language that CFOs and business leaders actually respond to. Through In Focus Consulting, he helps creative teams shift from being reactive order-takers to recognized strategic partners within their organizations. He also hosts the Creative Ops Compass podcast, where he covers practical strategies for in-house creative leaders.
Learn more at www.InFocusConsulting.net.
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