10 Tips to Empower and Engage Organizations in Co-creation by Jane Vita
About this video
Co-creation is shaping the way we design products and services. Not only does it activate dialogue, it brings people together to work on a common goal by working collaboratively. To enable co-creation, service designers act as facilitators, creating a platform for collaboration. They use a variety of methods and tools to understand customers, map experiences, describe service journeys, define business models, etc. However, these are just ways to make conversations concrete. We still need to engage and empower teams to explore, play freely and contribute to delivering an integrated and meaningful service experience. In this talk, Jane presents 10 tips to involve organizations in a successful co-creation process.