Creative Boot Camp

About this video

Description

We typically think of creativity as an external force that we don’t control or an artistic talent that we don’t have. The reality is that creativity is a procedural, programmable characteristic of problem solving. It is a habit, and as such, creativity can be trained. We can improve creatively. All of us generate ideas and we do it every day. Some of us generate design or headline ideas for a client or maybe concept ideas for a new program or even activity ideas for our kids. If creativity truly is a habit, if it’s a skill that we can perform, that means we can control our own creative improvement. And Stefan Mumaw is going to prove it to you!

In this webinar Stefan Mumaw shows you what makes us all creative and what simple changes in our creative lives can have the greatest effect, he runs you through a series of creativity exercises that will prove that a few small creative steps will have you generating ideas in greater quantity and quality.

About Stefan Mumaw

Stefan Mumaw is a Creative Director and the Purveyor of All That Rocks at Callahan Creek, a Kansas City-area ad agency. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.