InspirationSept 08, 2021

Identity design for Canary Dental by Nothing Design Studio makes patients feel comfortable and safe

Written by Rahul Bhogal RGD, Nothing Design Studio

Context

Canary Dental, located in Canary District in Toronto, ON, is a dental clinic with relationship and care at its core. Founded by Dr. Komal Lamba and her husband, Canary Dental started with a vision to create a clinic that creates an environment that reduces the fear and anxiety for people going to the dentist. They hired us to help create an identity and positioning that allows them to connect with people in a friendly and comfortable manner.

Methodology

Our approach to the positioning was to create a one-of-a-kind personality which we brought out through messaging — strategically integrating humour with the tagline “Made you smile” to communicate joy and belonging to patients. In building the identity, we saw the unique opportunity to create something that connected with the local community tastefully. The result is a logo of a canary in a tooth, subtly uniting the canary district and dentistry in an icon. The unexpected beauty of a canary, a tooth and an asymmetrical heart in one image became the perfect identity piece to represent Canary Dental.

Result

The brand was very well received within the Canary District community and by locals in the surrounding area. Despite the challenges during the pandemic, they managed the signup patientswho immediately felt safe and comfortable. The office was featured in Oral Health Magazine.

Credits

Architect: Prop Architecture

Photography: Kuba Los and Gagan Banga

Rahul Bhogal RGD

Nothing Design Studio

Rahul is a Toronto-based designer with over 15 years of industry experience. He is certified RGD, sits on the Registered Graphic Designer evaluation committee, and is a Board Director for the Sikh Heritage Museum of Canada.

In 2016, Rahul decided to break free from the corporate world to start his design practice, aptly named NOTHING.

He has since had the privilege to collaborate with clients from around the world, spanning startups to iconic heritage companies. He’s partnered with brands like Lindt & Sprüngli, Canada Post, Healthline, Snap Inc, UCLA, University of Toronto, and Church+State. His work is recognized by The Dieline, Applied Arts Mag, Communication Arts, Awwwards, CSSDA, and Monotype, to name a few.

Rahul is also an aspiring storyteller. He's appeared as a guest speaker on The Quickie podcast, left his mark in the halls of Parliament with his poster design for Sikh Heritage Month, and, in 2023, successfully navigated his first speaking engagement at The First Round conference by The Brand New.

Rahul's unique perspective allows him to find beauty in every corner of life. With his playful creativity and genuine curiosity, he's dedicated to crafting work that stands as a testament to his passion and professionalism.