Open for freelance

Van Rais RGD

• Advertising
• Brand Strategy
• System Design

Contact Website

STARBUCKS

Van Rais RGD

Van is a system polymath bringing together design, business strategy, high-end creative, and applied behavioral science. As a partner at Hello-Better.com, he pairs behavioral strategy with brand as a business advantage. He has developed methodologies for adopting and measuring new behaviors that make customers live better and enable business growth. Van has led projects for Microsoft, GE, Starbucks, Virgin, and numerous scale-ups. His love for street culture makes him feel alive, living in New York City.

Identifies as Behavioral strategy + design

New York City

Member since August 01, 2025

Behavioral Strategy + Design @ Hello — Better

Skills

• Advertising
• Brand Strategy
• System Design
• Branding
• Corporate Communications
• Design Management
• Service Design
• Strategy

• Work
• Contributions

STARBUCKS

STARBUCKS

Transform Starbucks from its heritage coffee shop image to a luxury global brand. Re-invent Starbucks’ visual vocabulary to guide the brand into the future. Focused on the new essence of the brand with minimal visual language for effective transformation. Reinforced new brand idea by expanding visual system of patterns.

View full project

STARBUCKS

STARBUCKS

Transform Starbucks from its heritage coffee shop image to a luxury global brand. Re-invent Starbucks’ visual vocabulary to guide the brand into the future. Reinforced new brand idea by expanding visual system of patterns to be applied at every Starbucks store around the world.

View full project

BASELAYER AI

BASELAYER AI

A new Silicon Valley business built from the ground up to scale fast and go public. Engineered modular data centers designed to be run by software, letting users do what wasn’t possible before and deploy anywhere. A brand positioned for rapid scale and IPO readiness.

View full project

I know a lot about...

“why we do what we do”

BLUE

BLUE

A suite of productivity tools designed with a unified KPI measurement system to track adoption, aligning brand + product and marketing + sales. It reflects a commitment to user digital well-being, mental health, data privacy, and workplace effectiveness through a Behavioral-Led User Experience, (BLUE) approach.

View full project

Behavioral science + you

Behavioral science + you

Transforming Action Design Network with 15 global city chapters, conferences, podcasts and books. A renewed commitment to effective Behavioral Science communication for the public. Bescy is an audience engagement measuring engine for conversion.

View full project

VIRGIN Voyage

VIRGIN Voyage

Using Behavioral Branding process to plan Voyage parties and activities that capture the authentic Virgin brand. Innovating new experiences to max customer engagement through a deep understanding of individual preferences.

View full project

I'm thinking a lot about...

“hunter gathering”

GE HealthCare branding

GE HealthCare branding

To transform GE HealthCare from a technology brand to a customer care and compassion brand. A creative process of step-by-step behavioral adjustment to new visual brand identity and color to signalize global transformation of GE HealthCare.

View full project

MICROSOFT

MICROSOFT

Design unique visual stories + systems for four Microsoft business units. Each unit is to have a unique value proposition following the core master brand identity and mood board. Responsive design systems, visual system guidelines, and event promotional campaigns.

View full project

HOOVER

HOOVER

Position the iconic company from home cleaning tool to mindfulness at home. Without changing what Hoover makes, but only how people relate to vacuum cleaners. By creating additional value for customers through adoption of new behaviors.

View full project

You should hire me because...

“critical thinking is obsolete”