Bianca DiPietroRGD

Bianca DiPietro RGD

My name is Bianca. I’m a designer, educator, and generally fearless human. I believe the best things happen when you’re absolutely audacious in your approach.

I was born to be a designer. My mom, a passionate teacher and illustrator, made me unafraid to be different and taught me to view the world as an endless creative opportunity. As a young adult, I followed my destiny and entered a Bachelor of Design program, followed by a Masters in Design. I devoured everything from the basics to the arbitrary nature of letterforms, and thrived.

After graduation, I put my creative spirit to work at agencies and magazines. I evolved alongside the world of design, picking up programming languages, web skills, leadership experience, and more. Over time people sought out my willingness to take risks and defy convention, and I’ve been running a successful freelance business since 2011.

In 2014, I returned to my roots and began teaching as a contract instructor at George Brown and Sheridan College. I found pure joy in connecting with students and quickly realized that teaching would be my most rewarding adventure. Learn more about my work as a teacher and mentor.

I bring the same energy to my life as I do to my work. I’m a coder, connoisseur of donuts and data visualization, runner of half marathons, charity rower, and a former member of the Hamilton Roller Derby League (but you’ll still catch me on skates most weeks).

In all my exploits, I am certain of one thing: you have to be fearless to be a true original.

Identifies as I’m a creative, designer, educator, and generally fearless human.

Hamilton, ON

Member since January 27, 2020

Creative Lead @ HelloFresh Canada

Skills

• Brand Strategy
• Creative Direction
• Information Design
• Branding
• Design Management
• Marketing
• Product Design
• System Design

• Work
• Contributions

Medistik Science Landing Page

Medistik Science Landing Page

Landing page design on the Medistik Professional website that highlights the science behind why Medistik works, the ingredients, and the science theory for the pain relief topical solution. Goal was the make this page educational, but make the messages concise, simple to understand, and easy to digest.

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HelloFresh OOH Edmonton Campaign

HelloFresh OOH Edmonton Campaign

THE PROJECT Despite HelloFresh’s promise to make meals less stressful, we weren’t growing in Western markets as quickly as others. BUSINESS GOALS Grow the volume of HelloFresh conversions in the city of Edmonton as part of the long-term strategic initiative “Win West”.

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I'm thinking a lot about...

“Donuts”

You should hire me because...

“I believe the best things happen when you’re absolutely audacious in your approach.”

The best advice I've ever received is...

“Think fast, talk slow.”