60th Anniversary Campaign

University Affairs

Ottawa, Canada

Judges' Pick

"The design work is very strong. It’s playful, stylish and memorable. Great use of archival photography and selection of promotional products. Overall a strong campaign."
— Chuck Chan

In October 1959, an eight-page newsletter was mailed out to universities across Canada. This new quarterly was designed to inform university personnel and others in the higher education sector about university affairs. Sixty years later, University Affairs boasts an award-winning magazine and website, distributed to all full-time mem-bers of administrative and teaching staff, educational associations, government officials and the media. Inspired by an existing linear graphic treatment developed for the 20-year anniversary, a retro symbol is paired with UA’s brand colours and fonts to create a contemporary event identity and provide a retrospective of UA’s extensive archive. The logo was integrated seamlessly across digital, print and social media platforms. Sourcing and generating engaging content specific to the anniversary during the span of a year was a challenge but in the end the campaign was a great success in bringing staff closer together and demonstrating to subscribers how much UA values its readership.

Credits

UA Magazine, October 2019 Issue

Art Direction: Underline Studio
Designer: Judith Lacerte
Cover Photographer: Paul Weeks
Editor: Léo Charbonneau
Deputy Editor: Natalie Samson
Web Editor: Tara Siebarth

Identity/Campaign
Art Director & Designer: Judith Lacerte
Marketing Manager: Glen Ashworth