Award for Social Media Design
Award Sponsor: Digital 55 Studios
Winner: Kayla Do Student RGD
Winning Project: Second Snacks Social Media Design
Award Sponsor: Digital 55 Studios; School: Capilano University, North Vancouver BC; Educator Support: Dominique Walker
Second Snacks Social Media Design is intended to resonate with young working adults who are health and environmentally conscious, wanting to make eco-friendly lifestyle changes. The strategy behind the project was to create a brand personality that appeals to people on social media, where audiences follow a brand for its content rather than only the products it sells.
Through a friendly, inspiring and helpful social media presence, the brand strives to do more than sell a snack. It shows that up-cycling can be fun, creative and doesn’t have to feel like work. Consumers and non-consumers alike can learn what it means to incorporate up-cycling and conscious consumption into their lifestyle.
Honourable Mentions
- DFACE - Makeup for Men social media Campaign by Rachel Lu Student RGD, Capilano University, North Vancouver BC
- HushWear by Jesse Timms, George Brown College, Toronto, ON
- Pho Tien Than Social Media Rebranding by Alexis Vo, George Brown College, Toronto, ON
Judges
- Simreet Kaur, Founder & Designer at Mukt Design Studio, Brampton, ON
- Lauralee Sheehan, Founder / Chief Creative Officer at Digital 55 Studios, Toronto, ON
- Janine Thomas RGD, Senior Designer at Significant Other, Cobourg, ON
