Award for Advertising Design

Winner: Siobhan Barry Student RGD

Winning Project: SONUS International Sound Art Festival

Award Sponsor: Zulu Alpha Kilo; School: Capilano University, North Vancouver, BC; Educator Support: Dominique Walker & Benjamin Frey

Sonus attracts art and music enthusiasts who are drawn to abstract work, including students, academics, sound engineers, electronic music fans and media artists. This audience seeks emotional release, sensory immersion and creative inspiration, valuing curiosity and experimentation over convention. Sonus is a conceptual brand created to celebrate experimental sound as an immersive and emotional experience.

The design challenge was to translate sound’s intangible, spatial qualities into a brand system that could live across print and digital applications while resonating globally. Drawing from avant-garde movements like Fluxus and Dadaism, as well as science fiction’s cultural commentary, the identity centres on an amorphous orb symbolizing sound’s paradoxical nature: invisible yet impactful. The logo references sound waves and echoes. A black-and-white palette anchors the system, with event collateral introducing colours inspired by each artist’s work. The website functions as both promotional and experiential, extending a coherent yet fluid identity across mediums.

Honourable Mention

Club C by Amanpreet Chana, University of Toronto, Toronto, ON
FINAL_Graphic Design Showcase by Kolby DeMille Associate RGD, Mya Rock, Hannah Cunningham, Conestoga College, Kitchener, ON
Performance First by Ayessa De Guzman, Karl Dass, Maher Alshikhedder & Luiza Katz, Humber Polytechnic, Toronto, ON
Planted Expo Advertising by Jaeyeon Yu, Lasalle College, Vancouver, BC

Judges

Paula Dopuda, Senior Designer at Zulu Alpha Kilo, Toronto, ON
Kimberley Pereira, Creative Director, Design at Arrivals + Departures, Toronto, ON
Sheldon Rennie, Creative Director at Rethink, Vancouver, BC
Sheree Stephenson RGD, Design Director at Sheree Stephenson Design, Toronto, ON