Zipcio Brand Identity

Integrated Award — Brand Identity, New Brand

RAYVN

Mississauga, Ontario, Canada

Zipcio, a forward-thinking HubSpot CRM consultancy, set out to create a brand identity that broke free from the generic, indistinguishable look of most B2B brands. The objective was to build a disruptive and memorable identity that reflected the consultancy’s expertise, speed and dynamic solutions.

Rayvn developed a bold, high-energy brand system anchored by an elongated “Z” bracketed wordmark, symbolizing focus. A vibrant colour palette of green, orange and black projected energy and precision, while oversized typography reinforced confidence and impact. Campaign visuals—from rocket-boosted turtles to skateboarding snails—introduced tongue-in-cheek humour, making CRM solutions approachable and impossible to ignore.

The final identity positioned Zipcio as a consultancy with instant recognition: fast, precise and disruptive. Since launch, the new branding has given Zipcio a powerful presence in its industry, energizing its growth-oriented audience of CEOs and business leaders.