We Who Wander

DIVER STUDIO INC.  

Nanaimo, British Columbia, Canada

We Who Wander (WWW), a new premium hiking tour operator along Australia’s Great Ocean Walk, needed a brand identity that reflected adventure, quality and a deep connection to nature, while remaining visually appealing and merchandise-friendly.

Diver worked closely with the founder to define the audience (affluent couples, 35–65, who value quality over cost), research the competition and establish brand pillars to guide creative exploration and opportunity for WWW.

A range of identity concepts was designed, avoiding literal walking motifs or cliché Australian tropes. After surveying 30 guests at the founder’s hotel, the sunrise/sunset mark, with its hidden “WWW” in the rays, emerged as the strongest solution. Diver refined treatments around texture, line quality and landscape integration before finalizing the brand system.

The first phase delivered brand guidelines, illustrations, typographic lockups, merch and social assets. Diver is now building the website with partners at Input Logic, while We Who Wander soft-launches tours. Early guest feedback to the brand and tour has been overwhelmingly positive.

---

Credits

Co-Creative Director & Designer: Nick Johnston

Co-Creative Director & Illustrator: Sebastian Abboud RGD