Super Proper

Integrated Award — Brand Identity, New Brand

ONEMETHOD

Toronto, Ontario, Canada

Super Proper set out to redefine what an agency could be, positioning itself as an AI-infused brand accelerator operating at the intersection of creativity, media and data. As a bold new player in the industry, it needed an equally bold identity to express its polymathic nature and its focus on generating “next.”

The central design idea was The Synapse, a brand icon symbolizing the spark between the two halves of the brain and the connection between technology and creativity. The S(P) monogram pushed this further, embodying a literal toggle between logic and imagination—a gesture familiar to the daily rhythm of digital creators. The visual system was designed to be responsive and unmistakably digital-first. Supporting elements included a data-inspired colour palette, patterns that expanded into neural-like networks and imagery that blended surrealism with hyperreal detail.

The resulting brand identity positioned Super Proper as an agency unafraid to stay bright, weird and imaginative, reflecting its unique approach to technology and AI. The launch of the brand has helped solidify Super Proper’s reputation as a next-generation creative partner, quickly sparking recognition and curiosity across the industry.