Reign Wellness: New Era of Period Care

Integrated Award — Brand Identity, New Brand

CORE CREATES INC.

Toronto, Ontario, Canada

Reign Wellness, an organic period-care brand, set out to replace toxic, plastic-heavy norms with a calm, credible alternative. The objective was to launch a wellness-forward tampon line that feels inclusive and modern, while linking personal care to measurable impact through a partnership with Ocean Works to remove one pound of ocean-bound plastic per box sold. Core Creates developed a minimalist identity anchored by a soft wordmark whose customized “G” loops into a rounded arrow, suggesting cyclical flow and care.

A restrained, earth-toned palette, uncoated paper wrappers and boxes and a clear hierarchy create shelf legibility, while concise educational copy demystifies ingredients and sustainability. The result is a distinctive, trustworthy system that rejects sterile and hyper-feminine cues, improves readability at a glance and provides a flexible platform for future SKUs and content—positioning Reign as a modern standard for safer, plastic-free period care. Reign is now in 80+ retail locations—including Costco and London Drugs—reinforcing market fit and visibility.