Kaleidoscope Theatre Festival

Integrated Award — Brand Identity, New Brand

SARA VARGAS NESSI STUDENT RGD

Toronto, Ontario, Canada

Kaleidoscope Theatre Festival showcases contemporary plays from around the world in their original languages, inspiring Canadian audiences with new stories. The visual identity for this fictional festival features a kaleidoscope-inspired look applied to floral images and typography. These selected flowers represent the country of origin of the plays and symbolize the universal tradition of giving flowers to performers.

Kaleidoscope’s visual identity mirrors the dynamic nature of theatre by using motion graphics and a powerful design rhythm. The brand system and strategy come to life across all materials, including a series of out-of-home advertising, a printed booklet, motion graphic posters, wayfinding and signage graphics and collateral materials.