Frenchy by Hilton

Integrated Award — Brand Identity, New Brand

ONEMETHOD

Toronto, Ontario, Canada

Frenchy by Hilton was developed as part of Hilton’s newly redesigned downtown Toronto property, with the objective of creating a standout French dining destination. The aim was to establish a restaurant that would feel both elevated and approachable, anchored in brasserie traditions, yet free of pretension.

The design embraced the concept of being décomplexé—casual but confident, refined yet effortless. From the bold name to the visual identity, every detail expressed a balance of sophistication and playfulness. Typography and colour choices leaned into French elegance, while brand storytelling emphasized indulgence without inhibition. The communications strategy positioned Frenchy as unapologetically itself, a French restaurant that did not feel bound by convention but instead redefined it with attitude.

The result was a restaurant brand that quickly resonated with both locals and travellers, praised for its distinctive character within a competitive dining landscape. By pairing design clarity with a defiant edge, Frenchy has established itself as a memorable new addition to Toronto’s culinary scene.