Rhodium

Element Award — Logo/Wordmark

Element Award — Print

TBWA Canada

Edmonton, Alberta, Canada

Edmonton’s most exclusive condominium building needed an exclusive brand. A brand that would reflect the quality and quiet luxury of this new venture slated to be built on an exclusive piece of land overlooking Edmonton’s undeniably spectacular river valley with panoramic views of the city. The individuals who this build would attract as potential buyers are discreet and fall into an exclusive monetary bracket. Refined was the guiding light as TBWA Canada created the brand from the “ground” up.

They began with the naming of the building. Rhodium was the undisputed winner, setting the tone for all other elements created. The atomic structure of this precious metal inspired the logo. The chosen colours are luxe. The photography and renderings dramatic in their simplicity. The microsite experience sublime. The attention to detail in all elements of this exclusive brand reflected the quality of the architecture, build and design. The client had complete trust in the vision and together, they were proud to launch Rhodium into a rarified, niche market.