NXNE

Element Award — Digital

Frontier Design

Toronto, Ontario, Canada

For NXNE’s 30th anniversary, the music festival wanted to return to its roots—something so experiential, so bodily, so dynamic: live music. Frontier’s solution was to develop a music visualization tool, built from scratch, which generates a multimedia language in which the music is not only heard, but also seen and felt.

At the heart of the identity is a visual ecosystem designed using the sounds of the festival. The best part is that it generates unique branded visuals for each artist using their music as the input: every performer, distinctly presented. Artists were also given access to a custom version of the visualizer for them to create their own promotional assets.