H&M Beauty Packaging System

CONCRETE  

Toronto, Ontario, Canada

H&M engaged Concrete to redesign its Private Label Beauty collection, distributed across 60 global and 40 online markets. The updated design was tasked with reflecting H&M’s new brand identity while offering a clarified product experience that is elevated, fashionable and accessible, with an emphasis on reducing environmental impact wherever possible. The mandate required creative use of readily available stock packaging that could also deliver clear, environmentally conscious solutions. The refreshed collection waslaunched globally in 2024.

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Credits

Chief Creative Officer: Diti Katona RGD

Executive Creative Director: Thomas Van Ryzewyk

Associate Creative Director: Matthew Sabloff

Senior Designer: Alley Kurgan

Designers: Riley Gardiner, Jan Ly

Director of Account Operations: Jessica Best